Camel : Carrying Hong Kong's Spirit, Empowering Local Design

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introduction

With over 85 years of history, Camel is more than just a household name for thermal products – it's a vessel of collective memory for generations of Hongkongers. In recent years, the brand has taken bold steps to support the development of local creative industries. Through design competitions and collaborations with emerging designers, Camel has brought traditional craftsmanship and modern creativity together, showcasing the unique cultural charm of Hong Kong.

Collaborating with Local Designers: Fostering Hong Kong Creativity

Camel believes local culture is not just about nostalgia – it must evolve with the times. In recent years, we have actively partnered with local designers and academic institutions, such as:

Source：City University of Hong Kong

  • Crossover with City University of Hong Kong: Launching co-branded designs that inject new energy into classic products, while giving young designers a platform to shine.

  • "Hong Kong Series" Design Competition: Inviting local creatives to interpret Hong Kong culture through design. Winning entries have become signature patterns on our 222 and 116 thermal flask series, turning products into everyday storytellers.

These collaborations go beyond aesthetics – they help push the local design industry forward while making Camel flasks cultural ambassadors that connect generations.

Annual Design Competition: Discovering Local Talent

Since 2022, Camel has hosted an annual design competition centred on Hong Kong’s unique culture, open to residents aged 18 and above. This creative initiative has become a vital platform for nurturing local talent:

  • Diverse Themes: Each year’s competition explores different local cultural elements – from traditions to weddings and festivals.
  • Global Appeal: Winning designs resonate with both locals and overseas Hongkongers.
  • Market Application: Awarded works are applied directly onto 222 and 116 series flasks, making creativity commercially viable.

From Concept to Reality: Turning Creativity into Product

Camel provides full support in bringing winning designs to life:

  • Professional Production: Designs are faithfully reproduced onto thermal flasks, preserving the artist’s intent.
  • Quality Assurance: Each product upholds the meticulous craftsmanship Camel is known for.
  • Brand Promotion: Through Camel’s channels, these designer products reach global markets.

This model offers designers more than just exposure – it helps them see their work embraced in daily life. One winner shared, “Seeing my design turned into something practical and sold in stores – that’s an incredible sense of achievement."

Evolving the Product: A Balance of Heritage and Innovation

While supporting local creativity, Camel continues to modernize its product range:

1.  Material Innovation:

  • Preserving classic glass vacuum technology
  • Introducing stainless steel lines to meet modern needs

    2. Functionality Upgrades:

    • Launching FLOW53, a multi-purpose insulated bottle
    • Developing detachable Tiffin food jars

      3. Design Aesthetic:

      • Minimalist lines to appeal to younger audiences
      • Retaining iconic elements like the signature grooved feature

        This “old-meets-new” approach helps the brand stay relevant to loyal customers and new generations alike.

        Staying True: Upholding Local Values

        In an era of rapid change, Camel remains committed to values deeply rooted in Hong Kong:

        • Legacy of Quality: One customer recalled using their Camel flask for decades – a testament to lasting craftsmanship and trust. Each product carries the spirit of Hong Kong artisanship.
        • Craftsmanship, Passed On: While manufacturing landscapes have evolved, we remain devoted to fine details and quality. This dedication to craftsmanship – born in Hong Kong – is what anchors our brand and keeps local skills and creativity thriving.
        • Sustainable Choices: We shorten supply chains and reduce transport-related carbon emissions to support more sustainable production.

        This enduring commitment makes Camel more than just a brand – it’s a shared symbol of resilience and cultural pride among Hongkongers.

        Conclusion: Camel – Bridging Past and Future 

        The Camel story is one of both preservation and progress. By championing local design, honouring classic craftsmanship, and staying rooted in Hong Kong values, Camel has kept its spirit alive for over 85 years. Looking forward, we will continue driving local creativity and bringing Hong Kong stories to life through design.

        Camel – More than Thermal. It's a Hong Kong Legacy.




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